New ways Maps is getting more immersive and sustainable (2024)

Feb 08, 2023

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New ways Maps is getting more immersive and sustainable (1)

Chris Phillips

VP & General Manager, Geo

Last year, we shared our vision for the future of Google Maps — an immersive, intuitive map that reimagines how you explore and navigate, while helping you make more sustainable choices. Today we’re demonstrating how AI is bringing this vision to life, with updates for immersive view and Live View, along with new features for electric vehicle (EV) drivers and people who walk, bike or ride public transit.

Immersive view: rolling out now 🎉

Immersive view is an entirely new way to explore a place — letting you feel like you’re right there, even before you visit. Using advances in AI and computer vision, immersive view fuses billions of Street View and aerial images to create a rich, digital model of the world. And it layers helpful information on top like the weather, traffic, and how busy a place is.

Say you’re planning a visit to the Rijksmuseum in Amsterdam. You can virtually soar over the building and see where things like the entrances are. With the time slider, you can see what the area looks like at different times of day and what the weather will be like. You can also spot where it tends to be most crowded so you can have all the information you need to decide where and when to go. If you’re hungry, glide down to the street level to explore nearby restaurants — and even take a look inside to quickly understand the vibe of a spot before you book your reservation.

To create these true-to-life scenes, we use neural radiance fields (NeRF), an advanced AI technique, transforms ordinary pictures into 3D representations. With NeRF, we can accurately recreate the full context of a place including its lighting, the texture of materials and what’s in the background. All of this allows you to see if a bar’s moody lighting is the right vibe for a date night or if the views at a cafe make it the ideal spot for lunch with friends.

Immersive view starts rolling out today in London, Los Angeles, New York, San Francisco and Tokyo. And in the coming months, it’ll launch in even more cities, including in Amsterdam, Dublin, Florence and Venice.

Explore and navigate with AR —indoors and out ⬆️➡️

Search with Live View uses AI and augmented reality to help you find things around you — like ATMs, restaurants, parks and transit stations — just by lifting your phone while you’re on the street. You can see helpful information, like when a place is open, if it’s busy right now, and how highly it’s rated – so you can make an informed decision and maximize your time. We recently launched search with Live View in London, Los Angeles, New York, Paris, San Francisco and Tokyo. In the coming months, we’ll start expanding this feature to Barcelona, Dublin and Madrid.

Augmented reality can be especially helpful when navigating tricky places, like an unfamiliar airport. In 2021, we introduced indoor Live View in the U.S., Zurich and Tokyo to help with just that. It uses AR-powered arrows to point you in the right direction so you can quickly find the closest restrooms, lounges, taxi stands, car rentals and more with confidence.

Now, we're embarking on the largest expansion of indoor Live View to date, bringing it to more than 1,000 new airports, train stations, and malls in Barcelona, Berlin, Frankfurt, London, Madrid, Melbourne, Paris, Prague, São Paulo, Singapore, Sydney, and Taipei in the coming months.

New ways Maps is getting more immersive and sustainable (3)

Make driving an EV easy 🚗

We’re also seeing more drivers and auto companies move toward electric vehicles. As a result, we’re introducing new Maps features for EV drivers with vehicles that have Google built-in.

  • 🗺️Adding charging stops to shorter trips: On any trip that’ll require a charging stop, Maps will suggest the best stop based on factors like current traffic, your charge level and expected energy consumption. Now you can worry less about remembering to charge, no matter where you’re headed. And if you don’t want to visit that particular station, you can easily swap it with another one with just a few taps.
  • ⚡ Very fast charging stations: The ‘very fast’ charging filter will help you easily find stations that have chargers of 150 kilowatts or higher. For many cars, this can give you enough power to fill up and get back on the road in less than 40 minutes.
  • 🔌Charging stations in search results: We’ll also show you in search results when places like a supermarket have charging stations on-site. So if you’re on your way to pick up groceries, you can more easily choose a store that also lets you charge your car there.
  • New ways Maps is getting more immersive and sustainable (4)

  • New ways Maps is getting more immersive and sustainable (5)

  • New ways Maps is getting more immersive and sustainable (6)

Get glanceable directions while navigating 🚶🏻‍♀️🚴‍♂️🚃

No matter what mode of transportation you’re taking — whether you’re walking, biking or taking public transit — we’re making it even easier for you to get around.

With glanceable directions, you can track your journey right from your route overview or lock screen. You’ll see updated ETAs and where to make your next turn — information that was previously only visible by unlocking your phone, opening the app and using comprehensive navigation mode. And if you decide to take another path, we’ll update your trip automatically. These glanceable directions start rolling out globally on Android and iOS in the coming months, and will also be compatible with Live Activities on iOS 16.1.

New ways Maps is getting more immersive and sustainable (7)

These are just a few ways that AI is helping us reimagine the future of Google Maps — making it more immersive and sustainable for people around the world.

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New ways Maps is getting more immersive and sustainable (2024)

FAQs

What is the future of Maps? ›

6. Personalization and AI. Machine learning algorithms will allow maps to become highly personalized tools. With generative AI's ability to learn from individual user behavior, it'll be able to suggest routes, points of interest, and travel times.

What is immersive Maps? ›

Immersive View, unveiled as part of Googe Maps' October 2023 update, offers users a 3D street-level perspective of selected cities, allowing them to explore and navigate their surroundings with unparalleled detail and realism.

How does Google Maps help in sustainable development? ›

By providing data on traffic patterns and emissions, Google Maps can help city planners and policymakers make informed decisions about urban development and transportation systems. This, in turn, can lead to the creation of more sustainable cities with efficient public transit networks and bike-friendly infrastructure.

How has Google Maps improved? ›

Google uses your data by itself or combined with others to make Maps better, such as: Improving navigation. Suggesting faster alternate routes to save time. Showing real-time updates, such as traffic, disruptions, and weather conditions.

How have maps improved over time? ›

Maps became more accurate with the introduction of lithographic and photo-chemical technology, visualizing finer details and decreasing the time required to create a map – meaning, no more engraving.

How has technology changed maps? ›

There are many ways technology has improved to create better, more accurate maps. For example, LiDAR allows for detailed 3D models of landscapes, buildings, and objects. GPS has reduced errors and inaccuracies common in older mapping methods, such as manual surveying.

What is sustainability map? ›

ITC's Sustainability Map is a free online gateway that enables businesses to promote their sustainable practices, gain visibility in the international supply chain and connect to international buyers. Companies can easily create and manage online profiles and start to market their businesses. Access Sustainability Map.

How has Google become more sustainable? ›

We're focusing on three areas: enhancing our stewardship of water resources across Google office campuses and data centers; replenishing our water use and improving watershed health and ecosystems in water-stressed communities; and sharing technology and tools that help everyone predict, prevent and recover from water ...

What is the role of geography in sustainable development? ›

Geography is a good way of thinking the world today and identifying opportunities and challenges. The theme of this congress is to live together in diversity. This is very important. The role of geography is not only to describe but also to understand the world in a holistic way.

How can Maps be improved? ›

6 Easy Ways to Improve Your Maps
  1. Think about color.
  2. Find Signal within the Noise.
  3. Adjust Outlines.
  4. Utilize Transparency.
  5. Use Size and Color.
  6. Find the Largest Value.
Apr 12, 2016

What can be improved in Google Maps? ›

Suggestions for improvement of Google Maps
  • Intra-City Navigation.
  • Safe Mode: This would use well-lit main roads only and avoid faster/shorter routes through narrow and dark lanes. ...
  • Inter-City Navigation.
  • Personal drive time estimate: I've driven from Bidar to Bangalore (about 670 km) numerous times.
May 13, 2021

What are the new features of Google Maps? ›

Starting this week, the new features will include AI-driven navigation, information on EV charging stations, and enhanced public transport options. Additionally, Google Maps is teaming up with local experts to offer curated recommendations for users.

What is the future of maps stock? ›

According to 1 Wall Street analyst that have issued a 1 year MAPS price target, the average MAPS price target is $2.61, with the highest MAPS stock price forecast at $2.61 and the lowest MAPS stock price forecast at $2.61.

What is a future process map? ›

To-Be Process Maps

To-Be process maps outline the desired future state of operations, reflecting the organisation's goals for improvement and optimisation. Identifying the To-be process involves envisioning and designing new workflows and procedures that address the shortcomings identified in the As-Is analysis.

What is the objective of future maps? ›

The purpose of Future Map is to create a shared view of industry trends in the recent past, present, and future. In the workshop, participants map key trends from the past year, the current year, and three years ahead. They then review the map, identify patterns and discuss the relevance of different trends.

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