Symetra Financial - Don't Fear 65
Retirement financial services doesn’t sound like one of the sexiest verticals to work on yet this one turned out to be a great opportunity. We were charged with taking an existing campaign and bringing it to life with interactive video while incorporating third party support content. From the whiteboard came the playful construct of a conversation between a misguided grandfather and his grandson – which lead to a chance to work with the great Fred Willard. I was stoked to watch my partner Mike Hayward's brilliant lines come to life and getting to witness a comedic great do what he does best was amazing. Nutz and boltz – time on site jumped 87% and we reducing the bounce rate by 75%. But really, I got to work with Fred Willard, enough said.