Chateau Ste Michelle - My Chateau

A national print campaign extended with web and mobile applications to grow the brand within both current consumers and a new younger audience. I co-concepted this campaign with fellow ACD Keith Anderson and we shot the print campaign with Chase Jarvis studios. The interactive components are a digital cellar and a digital sommelier that are both web-enabled mobile apps optimized for the iPhone, Blackberry 8300 series and Windows Mobile. Supporting the print media we also created an online media campaign. It proved to be a huge success, gaining local TV news coverage and a huge splash in the social media space as ground-breaking work for a winery in the mobile space in 2007. I was responsible for concepting, art direction, strategy (help), and design for all components.