A little on me.
I am an experience designer who is now a CD at Possible Seattle. I work with our clients to help them find the right insights, and build the right programs to give consumers a reason to care.
I cut my teeth at a small grassroots running shoe brand called Brooks Sports. They’re not so small anymore. It was an experience that allowed me to create campaigns across multiple platforms – with a focus on digital. I ultimately grew into the role as Lead Creative for our in-house team. After Brooks I joined HL2 where I served as an Associate Creative Director developing campaigns for Microsoft, Expedia and Vail Ski Resort. I spent 2 years as Associate Creative Director at Tribal DDB in Seattle where I developed the My Chateau campaign for Chateau Ste Michelle. At its core was a mobile set of tools to help consumers remember and log the wines they’ve had – and learn how to pair them with foods via a pocket sommelier. I spent the next few years at Copacino + Fujikado where I helped redefine tourism marketing with an influencer model campaign called 2 Days in Seattle, which led the nation in hotel occupancy growth within just 6 months of launch and still runs to this day. See for yourself – search it with #2daysinseattle. I then went on to Curator PR where we built earned media campaigns for Safeco Insurance, Whole Foods Market, Vayama and Dominos to name a few.
For those who are into self-congratulatory lists: I’m a multiple SXSW Interactive award winner; a Webby Award Honoree; Addys Best in Show, Ad Freak, PRSA Totem Best in Show, and I’m proud to say I’ve created a few Communications Arts “Site of the Day”.